Fitbit Alta HR launched for Rs 14,999 with new features


Fitbit Alta HR with PurePulse continuous heart rate tracking

Today FitBit introduces world’s slimmest fitness tracker ‘ Fitbit Alta HR ‘ in India with Price tag Rs. 14,999. It comes in Black, Blue with Grey and Fuchsia colors and currently available on But it will be available across major India retailers including Reliance Digital, Croma, Helios, Jumbo and Vijay Sales retail stores from April 16th.

The New Fitbit Alta HR is upgraded version of Fitbit Alta, launched at last year. Star point of the Alta HR is its PurePulse continuous heart rate tracking capabilities. It also capable for tracks sleep patterns and offer Sleep insights to users.

The new PurePulse technology analyses three stages of sleep — light, deep and Rapid Eye Movement through monitoring the heart rate and data from the band. This Fiteness band feature a continuous automatic tracking which records heart rate, counts steps walked against distance covered and the amount of calorie burned. It also keeps a check on the time a user goes sleeps. when come to battery life, it gives up to 7 days non-stop battery life.

Fitbit Alta HR launched

Important Features of  Fitbit Alta HR

  • PurePulse continuous heart rate tracking
  • Continuous heart rate in Fitbit’s slimmest design yet all day, during workouts and beyond
  • With heart rate, you can better measure calorie burn and use zones fat burn, cardio and peak to find the right workout intensity for your goals
  • With sleep stages powered by pure pulse heart rate, automatically track your time spent in light, deep and rem sleep coming soon and take steps toward a better night’s rest
  • See how working out more can improve your health by comparing your resting heart rate trends to your activity
  • Automatically track your steps, distance, calories burned and active minutes with up to 7 hours of battery life



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